Digital Marketing Strategist

Turning digital campaigns into measurable growth.

I build and optimize performance-driven marketing across Google Ads, SEO, social media and analytics — combining creative thinking with data to improve visibility, lead quality and ROI.

3+ yrsDigital marketing experience
Google AdsLead generation & acquisition
SEOTechnical, on-page & strategy
AIAI-powered performance advertising
01 / Profile

Strategy with a performance mindset.

A portfolio built from the experience, tools and responsibilities documented in my resume.

Digital Marketing Strategist focused on creating campaigns that build brands, capture markets and maximize ROI. My experience spans paid acquisition, SEO, social media, analytics, client coordination and digital strategy across multiple sectors.

Paid Acquisition

Google & social ads, campaign optimization and lead generation.

SEO & SEM

Keyword research, audits, technical fixes, content and search strategy.

Analytics

Google Analytics, Tag Manager, reporting and performance tracking.

Growth Strategy

Campaign planning, competitor analysis, client coordination and optimization.

02 / Selected Work

Campaigns & client work.

Selected projects and responsibilities drawn directly from the experience described in my resume.

Google AdsLead GenerationBPO

Broker Price Opinion Lead Generation

Managed targeted Google Ads strategies for Broker Price Opinion services, focused on qualified lead generation and customer acquisition.

Focus: lead quality • acquisition • campaign optimization
SEOSEMHealthcare

Multi-sector Digital Strategy

Led SEO, SEM, paid campaigns, content and social strategies across education, healthcare and consulting accounts.

Focus: traffic growth • ROI • client performance
Google AdsSEOReal Estate

Veegaland Homes

Designed and optimized digital campaigns for Veegaland Homes, with emphasis on visibility, reach and conversion performance.

Focus: reach • conversions • campaign execution
Google AdsBrand AwarenessAutomotive

Heinz Motors

Created and executed digital campaigns supporting brand visibility and measurable improvements in reach and conversions.

Focus: campaign strategy • visibility • conversions
03 / Experience

Where I've built experience.

Nov 2025 — Present

Senior Paid Ads Manager

Ecesis Care · Trivandrum
  • Manage and optimize Google Ads campaigns focused on lead generation and customer acquisition.
  • Generate qualified leads for Broker Price Opinion services through targeted Google Ads strategies.
  • Execute email marketing and social media activities while designing campaign assets in Canva and Figma.
  • Analyze performance metrics and implement data-driven optimizations to improve ROI and lead quality.
Jun 2025 — Oct 2025

Senior Digital Marketing Executive

Kefi Tech · Trivandrum
  • Led digital marketing strategy across education, healthcare and consulting sectors.
  • Managed SEO, SEM and paid campaigns for Pegado, Keficura and multiple education portals.
  • Spearheaded content, social media and lead generation strategies.
  • Used Google Analytics, Google Tag Manager, Semrush, Meta Business Suite and VidIQ for optimization.
Oct 2024 — Jan 2025

Digital Marketing Manager

StoryCat Creative Pvt. Ltd. · Kochi
  • Managed SEO, Google Ads and social media campaigns for leading brands.
  • Created and optimized content strategies to drive engagement.
  • Designed and executed campaigns for Veegaland Homes and Heinz Motors.
  • Ran Google Ads for in-house projects to generate leads and boost brand awareness.
May 2024 — Oct 2024

SEO Analyst & Google Ads Expert

Adox Global Pvt. Ltd. · Kochi
  • Conducted SEO audits, keyword research and competitor analysis using Semrush, Screaming Frog and Ubersuggest.
  • Planned and optimized Google Ads campaigns to improve CTR and conversions.
  • Developed SEO and SEM strategies across diverse industries.
  • Handled client reporting, coordination and performance tracking.
Jan 2023 — Feb 2024

Search Engine Optimization Executive

ESearch Advisors · Chennai
  • Delivered end-to-end SEO including on-page optimization, backlinking and analytics reporting.
  • Executed keyword research, technical SEO fixes and campaign planning.
  • Managed Google Ads campaigns for clinics and optimized search visibility for in-house projects.
  • Built and maintained client relationships around brand goals and KPIs.
04 / Toolkit

The stack behind the work.

Google AdsGoogle AnalyticsGoogle Tag ManagerSemrushScreaming FrogUbersuggestMeta Business SuiteVidIQCanvaFigmaGoogle Keyword PlannerSEOSEMEmail MarketingSocial Media
05 / Method

How I approach growth.

A practical performance loop: understand the market, build the right campaign, measure what matters and continuously optimize.

01

Research

Audience, competitors, keywords and market signals.

02

Strategy

Channel, campaign and conversion strategy.

03

Build

Ads, targeting, tracking and creative assets.

04

Launch

Activate campaigns with measurement in place.

05

Analyze

Read performance, search terms and lead quality.

06

Optimize

Iterate, improve efficiency and scale what works.

06 / Credentials

Certifications.

Digital MarketingGoogle Digital Garage
Google Ads Search CertificateGoogle Ads
Google Ads AI-Powered Performance AdsGoogle Ads
07 / Contact

Have a growth challenge? Let's talk.